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Luna - Website Design for a Jewelry Brand
Client
Location:
PolandIndustries:
eCommerce
Luna, a rising European jewelry brand specializing in handcrafted constellation pieces, requested a brand new eСommerce website. The project aimed to focus on user experience made for a mobile-first audience.
Technologies that we used
Figma
Tailwind
JavaScript
CSS
NextJS
React
AWS
MongoDB
Business Challenge
Luna approached us with a vision for a minimalist website that prioritizes user-friendliness. 90% of Luna's traffic originates from mobile devices, so we had to take it into consideration.
Their target audience had also shifted towards a more mature demographic, requiring a UI/UX redesign to cater to this new customer base.
Their target audience had also shifted towards a more mature demographic, requiring a UI/UX redesign to cater to this new customer base.
Solution
The result is an eСommerce website that effectively positions Luna as a premium jewelry brand in the European market, with the potential to reach a global audience. We implemented intuitive navigation and product filtering options – this allows visitors to easily explore Luna's collection based on their preferences.Visuals are an important part of the website so, we also provided Luna with curated references and moodboards for photoshoots.
Result
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