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Greek-Inspired Branding for a Swiss Coffeehouse
Client
Location:
SwitzerlandIndustries:
eCommerce
Meli is a cozy coffeehouse in Switzerland that embraces Greek culture and aesthetics. The name translates as “honey,” which became the central metaphor of the brand identity. The concept was to create a warm and inviting space where modern minimalism meets traditional Greek heritage.
Technologies That We Used
Figma
Adobe Illustrator
Business Challenge
The client approached us with the idea of building a brand identity that reflects their Greek inspiration. They wanted the honeycomb motif to serve as a foundation for the design, while ensuring the overall look remained contemporary and minimalistic. In addition to the logo, they needed a full visual identity and a sticker pack dedicated to Greek culture.
Solution
We created a refined and modern logo that balances minimalism with symbolic depth. Inspired by honeycombs, the geometric structure became the basis of the visual language, complemented by Greek ornamental elements that bring cultural authenticity. The branding system extends into a custom sticker pack, emphasizing playful yet elegant references to Greece.
Result
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