# Marketing
How to Advertise in Healthcare: Types, Benefits & Examples
Red Rocket TeamJan 13, 20253 min read
In This Article
Why Do Hospitals and Healthcare Providers Advertise? Brief Overview of Medical Marketing Types of Healthcare Advertising Techniques and Platforms Effective Health Product Ads: Examples and Strategies Healthcare Branding Examples Health Advertisements in Magazines and Print Media Final Thoughts
It's no secret that all modern companies use different types of advertising campaigns to stay competitive. This allows customers to better remember your brand and more often turn to purchase goods or services. Even large international organizations and monopolists regularly develop new advertising strategies.
Interestingly, advertising is present in every modern niche, including the healthcare industry. Advertising techniques health often contain animated videos and billboards that showcase important topics.
On the other hand, the healthcare field is something different than e-commerce, restaurants, or online entertainment. You should know a number of specifics and nuances before you run ads for your health products or services. We thought we'd gather and share some basic information with you, including the importance of healthcare marketing, popular techniques, and real brand examples.
Why Do Hospitals and Healthcare Providers Advertise?
To answer the question of why healthcare companies need effective marketing, we need to look at one good example. Just imagine that you want to buy a new smartphone. What would be the first thing you would pay attention to in such a case? That's right, the most important factor in buying tech for most people is cost.
If you need to make an appointment with a doctor for a consultation or a medical procedure, price won't be a major factor. People often don't think about how they can save money on their health and so they look at the quality of the provider. It is important for them to look at reviews and hear approval from other people.
That's why health product ads help potential clients remember your brand's name and logo. If people see the brand often, they remember it and are more likely to favor it when it comes time to choose between multiple providers.
Brief Overview of Medical Marketing
Do you know how often people google for health-related information on the Internet? According to healthcare marketing statistics, about seven percent of all user Google queries worldwide are related to the topic of health. Such figures tell us that medical marketing promotion has a place in today's world.
In simple words, medical marketing is a set of tasks that are handled by providers of healthcare products or services to promote and attract more customers. As you may know, there are quite a few types of modern marketing, and many of these tactics are also used by organizations and startups that are closely related to healthcare.
Before we move on to healthcare marketing examples, we want to mention the importance of a clear plan. It's not enough to just run one online advertisement and expect crowds of people to run to your clinic/pharmacy. First of all, you should have an experienced marketer on your team who knows the niche well. Next, you need to make a plan, develop advertising campaigns. This is not the end, as you should regularly track important KPIs. This approach will help you be ready to quickly adapt to trends and patient behavior.
Types of Healthcare Advertising Techniques and Platforms
Are you excited to see what some real working methods of marketing and advertising healthcare companies are? Let us tell you more about 4 common advertising methods that are sure to give your company a boost.
1. Website SEO Promotion
As we said above, a huge number of people today google interesting questions about medicine with the help of search engines. This means that you definitely need to have your own website. First of all, having a company website is more of a necessity than an optional solution in 2024. What can you do to promote a website?
- (01)Create a blog and regularly update it with articles on related medical topics.
- (02)Adapt the website to a mobile version.
- (03)Improve the loading speed.
- (04)Work on the structure of each page, including headings, titles, descriptions, and more.
As a rule, a website is at the very top of the hierarchy and customer path. People can read the information they need on your website, see your address, hours of operation, and more. Next, patients often look to see if your website has social media links to explore more information.
2. Active Social Media Engagement
Social media is another health advertising example that everyone should use. Why is it so? Popular social media platforms gather a lot of people, including your potential patients. For example, the Instagram app has about 2 billion monthly active users.
All you need to do is create social media pages, design them properly, and add your address, hours of operation, contacts and also links to your website and other platforms. If you regularly update these pages with new content and interesting posts, the number of your followers will grow. The best solution is to engage an outsourced SMM services specialist to outsource all social media tasks.
3. Email Marketing
You may ask us what to do if your marketing promotion budget is limited. Actually, there are methods that don't require a lot of financial resources from healthcare providers. In this niche, email marketing is often used to remind existing customers and spread the word to potential patients.
Some automated solutions offer quick mailings to a huge database of email addresses with the right emails. You can notify existing patients about promotions, discounts, and clinic news. This is one way to grow online with a minimal marketing budget.
4. Video Creation
Finally, we want to say that animated videos are good health advertisements. In many cases, people perceive pictures, animations, and videos better than reading long text. This is why marketers of healthcare companies often choose to create colorful animated videos that increase awareness among potential customers.
These videos can be used across multiple platforms to be viewed by as many people as possible. For example, create a corporate YouTube and TikTok page to post 3D videos on a regular basis.
Effective Health Product Ads: Examples and Strategies
Sometimes, marketers manage to create advertisements that grab everyone's attention and make them remember them for a long time. This is what you should strive for to increase customer awareness. We have some interesting examples of advertisements.
1. Planned Parenthood and a video about the importance of breast health
As we mentioned above, one of the best ways to promote your medical company is to create an animated video. Instructive and educational videos make people think and reach out to you for help. One example of this type of advertising is Planned Parenthood and their colorful video about the importance of regular breast health checks.
2. Charleston ent and a billboard about nasal congestion.
Among many medicine advertisement examples, we can highlight a billboard from Charleston ent. They depicted the nose in various cartoon shapes, and the blockage was clearly visible. This immediately identifies the problem and encourages people to seek counseling at their local clinic.
Healthcare Branding Examples
Healthcare branding that works successfully combines trust, innovation, and patient-centric pedigree. Here are a few standout examples:
Mayo Clinic. Mayo Clinic is a well-known name worldwide, which stresses its commitment to care and expertise. Their branding focuses on patient stories. Because of that, they even have a strong online presence and an informative and expert advice website.
Cleveland Clinic. The main thing connected with Cleveland Clinic’s branding is innovation and the most recent technologies. They work with campaigns that depict the state of art treatments and recent research.
Kaiser Permanente. It is this healthcare giant that uses branding to promote holistic well-being. Good visual identity, meanwhile, across every platform, builds on a statement of preventative care to connect with their audience.
CVS Health. This example demonstrates the power of branding in retail healthcare. Through initiatives like removing tobacco products and launching HealthHUBs, they position themselves as a health-first company.
These companies receive the benefits of healthcare marketing in the form of a steady stream of new customers, increased profits, and strengthening their brand in today's market.
Health Advertisements in Magazines and Print Media
Health advertisements still pay off in magazines or print media, which are fairly targeted means to reach a particular demographic. These ads usually appear in health-oriented magazines and general lifestyle or specialized journals.
In print ads, visually compelling campaigns perform well in this space. It needs engaging headlines, clear messaging, and high-quality imagery. For example, when a pharmaceutical company wants to convince you of the benefits it provides, they use detailed drawings and testimonials. Credibility is also used in print media health advertisements. Magazines are trusted sources of information, and as a rule, you can place your ad with an expert article and boost the brand’s perceived trustworthiness.
Final Thoughts
Nowadays, marketing is present in every aspect of our lives because it is one of the most effective ways to stay competitive in the markets. Because of the many companies, organizations, pharmacies, and clinics in the healthcare industry, marketers have to constantly develop new health advertising techniques. Above, we have reviewed popular examples and told you which methods you should use to promote your brand.
Frequently asked questions
What is medical marketing?
Healthcare promotion is called medical marketing, and it includes the promotion of healthcare services, products, or practices through strategic campaigns. This covers digital advertising, content creation, social media outreach, and traditional advertisements like print and TV ads.
Why is it important for healthcare companies to launch advertising campaigns?
A healthcare company’s advertising campaigns make it create brand awareness, draw in new patients, and market their products/services. They also introduce the public to medical innovations, treatment options, and preventive measures. Advertising is an effective tool that helps build trust and increase patient loyalty in a competitive industry.
What type of advertising is most effective for the healthcare sector?
By blending educational and trust-building techniques, the most effective healthcare advertising is a combination of those two. They share very well on social media video testimonials, social ads, and educational blog posts.
