# Business development

How to use a website as a recruiting tool?

Red Rocket teamJul 19, 20246 min read

The world population has recently surpassed the mark of 8 billion people, and this number is constantly growing. For example, the United Nations predicts that in 30 years, the world population will increase by at least 2 billion. With such a rapid increase in human population, companies need to ensure that they have enough labor. During the period of the Covid-19 pandemic, many companies lost valuable employees and are now struggling to close the gaps in their employee team. However, many don't realize how and where to source talent acquisition.

Obviously, many companies use third-party websites, paid advertising, and classifieds to find employees. But is it really that effective? In fact, you can use your company website as a powerful recruiting tool. Want to know how to attract talents to your company using a website? In this article, we have gathered a lot of useful information about the hiring process using a website.

How to Use a Website as a Recruiting Tool

Key Takeaways

About 40% of all companies are forced to operate part-time due to a lack of valuable talent on the team.
Business owners can recruit directly through the company website, which can reduce costs and simplify recruiting.
Creating online recruitment strategies can attract talent through the company's website.
Tell your platforms more about careers, available jobs so that users are fully aware of the inner workings of your business.

Why Website Is Important for Recruiting

It is no secret that most business owners from different niches turn to specialized recruiting agencies to add new staff to their workforce. On the other hand, this comes with costs and supervision. Not every small company can afford to allocate a portion of the available budget to finding talent through third-party services. That is why you can use your own website to attract new talent.

The first reason why a website is important to an effective recruiting process is convenience for the user. A person visits your site to find an answer to his question or to purchase a product. He doesn't have to go to other sites to contact you to discuss a particular job opening. All the potential candidate needs to do is to go to the required page of the website.

The second point we wanted to emphasize here is to increase user awareness of your brand. For example, when a person is planning to get a job at McDonald's, he or she does not need to research information about what kind of company it is, what it does and what its main principles are, as it is a very popular brand. However, it works in a different way with smaller companies. A potential candidate can find out more information about your business, services provided or products directly on your website.

The third reason is users who may be a good fit for you to staff your team of employees. It's all about the fact that users don't arrive at your website randomly. They may type in a query of interest in the search box or click on a link. This way, a person gets to a web resource with a specific interest in it. This increases the chances that the user who leaves an application through the site will be a great fit for your company.

Your website, and particularly your career page, is a talent pipeline management point. Why? It captures candidate data and interest over time through email subscriptions and other features. This allows you to build a talent pool of other potential employees who could be hired for future positions.

How to Prepare Your Website for Recruitment?

Many business people wonder what to do first if they have never hired employees through a website before. Of course, the first thing you need to do is to prepare and transform your website so that you can attract talent for future collaborations.

Websites exist in many different types, including online stores, magazines, catalogs, branding and many others. Exactly on the type of website depends on its structure and content. Regardless of the size, style and structure, add a «Careers» or «Jobs» page in there. These are typical titles for a page where you plan to interact with potential future employees of your company. Of course, you can be creative and name the page differently, but the most important thing is that the user understands that this is where they can contact the business to discuss a job.

The second step is to properly populate the created page. Add eye-catching headlines, a short description and the rest of the information. Here is what should be on such a page for hiring process:

Attractive text. Potential candidates are similar to customers and also pay attention to big headlines first and foremost. You should work on your recruitment page on the marketing side by implementing eye-catching headlines there and create the right text for the page.
List of available job positions. Obviously that the recruitment website should have a clear list of positions that are available. You should update the information in this block regularly to avoid misleading candidates. Each vacancy should be accompanied by a detailed description, a list of duties, requirements and general terms of cooperation.
Information about the team. One of the best ways to improve candidate experience is to provide successful employment examples. Show candidates what your team looks like and what your company values are. If your business is small, you can add information about each employee, including their employment history. This can add confidence to prospective professionals.
Ways to contact. This is the most important part of the recruitment website because it's how candidates can contact you or leave their resumes. What are the best ways to get in touch? It is recommended to add a block where the user can enter information about themselves and leave an application. Don't forget that you can also receive candidates' resumes via email, so leave an up-to-date email of the HR department. Moreover, you can add Call-To-Action buttons at the beginning, middle and end of the recruitment page.

By creating such a page, you get the basis for a better candidate experience. In this way you can incorporate a recruiting tool into your professional website.

5 Tips for Attracting Talents Through the Website

Do you want to know what online recruitment strategies can make your company's talent search more productive? As we have already mentioned, your website can be transformed into a powerful recruitment tool. The most important thing is to develop the right strategies and follow them. We have prepared five key recommendations for you to make it easier to attract talent through your website.

1. Attractive design

You might think that an attractive UI/UX design is not important at all for a recruiting page. However, this is not the case. For many users who want to become part of your team, the functional part is important. In other words, they want to know what vacancies are available, what are the terms of employment and how they can leave an application. On the other hand, a well-designed web design can help reduce bounce conversion rates.

Another reason why you should create an attractive design is to reflect your brand. A recruitment page should fully reflect your company's ideas and values to increase user awareness about your brand.

Always keep navigation in mind. It needs to be properly designed not only for the pages where customers are most likely to spend time. A potential candidate shouldn't have to spend a long time wondering how to get to the hiring page to leave a resume. Use clear buttons to tell about yourself or upload a resume file to the site.

2. SEO

Did you know that about 70% of job searches worldwide are performed using the Google search engine? This is why you should definitely include the task of search engine optimization on your important to-do list. For many people, it may sound surprising, but SEO helps not only for attracting customers but also in finding valuable labor resources.

In 2017, a special GoogleForJobs service was introduced by an American company to help businesses promote relevant job positions. In simple words, this is a free intermediary between potential candidates and companies that are looking for employees. It is a great way to promote relevant job vacancies online, without significant investment.

3. Blog

Sharing useful information with users is something every company should do. Add a blog to your website and regularly publish fresh posts there. Write not only about products, services, but also provide readers with useful recommendations and information about working in the company. How often should you publish new posts? Actually, it all depends on the type of your site. Online magazines publish 5-10 posts every day, and eCommerce sites can publish 2 articles per week.

First of all, regularly updating your blog with articles will allow you to improve your status on the search engine optimization side. This helps to increase traffic and get better spots in page rankings. Another benefit is that your users will get more useful content and they will develop brand awareness.

4. Ensuring security

Receiving a large number of applications and processing such a great amount of information, you need to take care of the security of your website. First of all, look at the best cloud solutions on the market. It is important to ensure unlimited data storage and high bandwidth. Remember that websites are also often subjected to hacking attacks. Preparing security measures in advance will help you avoid negative consequences and protect your investment.

5. Hiring chain

Create a hiring chain that works effectively in life. For example, first of all, a user leaves an application on your website, entering basic information about themselves. Next, process the application form, review the information, and understand whether this person could potentially become a member of your team. The next step is to contact the candidate and schedule an interview. Think through the set of questions you will ask the candidate at the meeting. Take interest not only in professional matters but also pay attention to his personal life, hobbies, interests, and so on.

Another point you need to carefully consider to improve the effectiveness of the hiring process on the website is integration with innovative systems. We talked about advanced CRM systems that help you interact with users conveniently. For example, you can customize such a system to not only process client applications but also candidate profiles.

Need a Custom Development Solution?

Let’s collaborate to help your business.

Conclusion

As you may have already realized, a company's website can be used both to promote products and services and to find new talent for the team. You need to develop the right strategy, add a job page, and follow the key principles of the hiring process. In addition to the CV upload feature, you can add the ability for candidates to submit cover letters. These help employers get to know the candidates better and understand why they should choose a particular person.

Talk more about your values on the site so that candidates can determine how comfortable they would be working on your team. Professional employees today are valuable human resources that can help your business run more efficiently and take it to the next level. We at Red Rocket Software are well-versed in turning a company's website into a tool to attract new employees. We are always ready to help businesses from different niches to increase efficiency with advanced digital solutions.